Let's take it back a few years...

Flawsome! started as a wonky idea when founders Maciek and Karina noticed a huge problem with aesthetic standards on supermarket shelves wondering 'why are all the fruits so perfect?'.

Being brought up eating all shapes and sizes of fruit on their nan's farm, they did some digging. To their surprise, they found out that not all the fruits grown on farms gets used, with 1 in 3 of these going to waste. 

Do you know why? It's because they don't look right. They are too small, too big, too wonky and because the supermarkets only want the perfect ones, there are too many. As a result, farmers have to let them rot. Not only is it a waste of resources, but it also contributes to climate change due to the harmful gas it emits. 

A Flawsome! solution to a wonky problem

We don't believe fruits should be judged for what they look like so we have worked with farmers to transform all their 'wonky' fruit that the supermarket don't want and turn it into lightly sparkling juice drinks.

In the next five years, we are committed to saving 20,000 tons of wonky and surplus fruit. This is the equivalent of 1581 double decker buses!

Flawsome! isn't just a drinks brand, it's a mission. Not only we want to educate our customers about the issue and provide them with drinks that are healthy, tasty and nutritious but we want to make a difference.  

Together, we can make a difference in schools!

We promised ourselves not to compromise on quality and, because of this, it took us nearly 2 years to develop our lightly sparkling juice drink range made from wonky and surplus fruits. The wait was worth it though, we created the UK's first school-compliant lightly sparkling juice drink!

They are a healthy option that taste great, free from added sugar or nasties and it also counts as one of your five a day! Everything is sustainably packaged in infinitely recyclable cans. 

We see this as an education in schools that goes beyond the classroom, by providing a delicious and healthy alternative that helps you to save wonky fruit - one drink at a time!

Choose your favourite flavour and you will save:

STRAWBERRY 1.2 wonky apples and 3 strawberries

APPLE 2 wonky sweet and sour apples

CHERRY 1.5 wonky apples and 6 cherries

We look forward to saving more fruit together!

Thank you for reading

Share on LinkedIn

Back to blog