Karina & Maciek’s story

Good fruit. A wonky beginning.

An orchard, a little disbelief and a determination to do things differently. Here’s how Flawsome! began.

The roots

It started with an orchard.

We grew up eating fruit from Nan’s orchard. Real fruit, grown in real weather, eaten in season. Perfect or not.

At university in Wales, we saw good fruit being turned away for its size or looks. Whole pallets, rejected at their best. It never sat right with us.

The first squeeze

£800. Twins on the way. One wonky idea.

So we started Flawsome! with £800 and twins on the way. Our idea was simple: save wonky and surplus fruit so growers could sell more of what they’d worked hard to grow.

We cold-pressed it to keep the real taste. Good fruit deserved a better ending.

The good stuff

“It tastes like real fruit.”

Soon cafés were pouring it. Families were stocking it. And we kept hearing the same thing: “It tastes like real fruit.”

That’s still what we’re here for: saving what’s in season, treating it with care and making drinks you actually want to drink. Real fruit. Less waste.

The wonky way

From overlooked to poured.

Three little steps. A much better home for good fruit.

01 Save the fruit

Too small? A little lopsided? There’s still good fruit inside. We rescue wonky and surplus fruit, paying growers a fair price for more of what they’ve worked hard to grow.

02 Treat it with care

We cold-press rescued fruit to keep its real, fruity taste. Then turn it into drinks you actually want to enjoy every day.

03 Find your favourite

A little juice. A little fizz. A tiny shot. Every range gives wonky fruit another way to shine. Pick your favourite and help us waste a little less.

Meet the drinks →

Our impact